Rolex’s enduring 50-year relationship with the game of golf started with a handshake and a smile from the first modern icon of the sport in 1967. Arnold Palmer changed the face of golf forever, and his partnership with Rolex was a relationship based on the shared values of perfection, excellence and sportsmanship. Since then, the affiliation between Rolex and golf has grown into one with a global reach.

Rolex is now part of the very fabric of golf and supports the game at all levels; from elite players and legends of the game, men and women’s major championships, the foremost professional tours, and global amateur tournaments, international federations and organizations representing golfers of all ages.