We may additionally disclose any of these categories of personal data to our processors or affiliates, or to governmental entities or third parties as required: to conduct corporate transactions such as mergers or acquisitions; to comply with other laws or regulations; to comply with inquiries or investigations by governmental authorities, including to comply with state law evidentiary privileges; to cooperate with law enforcement agencies; to prepare for or defend legal claims; to perform quality review actions such as internal research, technical error repair, and other internal operations reasonably aligned with consumer expectations; to provide consumer requested products/services or perform a consumer transaction; to prevent or respond to harmful or illegal activities such as security incidents or fraud; to protect the vital interests of consumers or other individuals; or for reasons of public interest in the area of public health.
Please see our Privacy Policy for additional information regarding the personal data we collect in each category, the purposes for which we use personal data, and the categories of entities to whom we disclose personal data.
Sale and Targeted Advertising. We may share your personal data with third parties as described above by allowing certain third parties (such as online advertising services, social networks, and data analytics providers) to collect personal data through automated technologies on our Sites for targeted advertising purposes. We also may disclose your personal data to our business partners for their own marketing purposes. These kinds of sharing activities may be considered “sales” under the CPA when information is exchanged for monetary or non-monetary consideration. They also may be considered processing of personal data for “targeted advertising” under the CPA.
You have the right to opt out of this disclosure of your personal data by following the instructions set forth below in the Your Colorado Privacy Rights section.
Children’s Data. We do not knowingly process personal data from children under the age of 13.
Profiling. We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers, as defined in the CPA.
Deidentified Data. We may also maintain and use information that does not identify an individual and cannot reasonably be used to identify an individual which is derived from personal data. We will not attempt to reidentify deidentified personal data unless permitted by law.
Your Colorado Privacy Rights
If you are a Colorado consumer who interacts with us in an individual or household capacity, you may have the right:
- To request access to your personal data, including, where applicable, the right to obtain a copy of your personal data, and to request other information about our personal data processing practices;
- To request correction of your personal data;
- To request deletion of your personal data;
- To opt-out of use of your personal data for purposes of targeted advertising, sale of your personal data, or certain types of profiling (as the terms “targeted advertising”, “sale”, and “profiling” as defined by the CPA); and
- To appeal a denial of any data subject request.
These rights are subject to certain exceptions or limitations as prescribed by law.
How to Submit a Request. For web-based activities, you can opt-out of targeted advertising for Sites you visit by clicking on the Your Privacy Choices link located in the footer of this website or usga.org.
To opt-out of offline activities or to exercise any other right mentioned above, you or your authorized agent may submit a request to exercise your rights under applicable law using one of the following designated methods:
· You can submit a request using this Data Subject Request form.
· You can call us at 1-800-222-8742.
Authorized Agent. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent through the same mechanisms that you can use to submit a request directly. An authorized agent must provide your signed permission or power of attorney in order to process a data rights request on your behalf. The request must also include sufficient detail that allows us to properly understand, evaluate, and respond to the request. We may contact you directly to verify your identity and/or confirm permission has been granted to the authorized agent.
Responding to Requests. We will make reasonable efforts to promptly respond to your requests in accordance with applicable laws. Depending on the type of request you have made, we may request further information from you to verify your request, such as your account details and, where necessary, copies of government issued identification. Any data subject rights request must provide sufficient information that allows USGA to verify that you are the consumer whose personal information we have collected. We may, after receiving your request, require additional information from you to honor your request and verify your identity. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.
If we need more information to process your request, we will contact you via e-mail or in writing. For example, we may request further information to validate the identity of your agent or that the agent is authorized to act on your behalf.
Right to Appeal. You may also be entitled to appeal our decisions with respect to your data rights request in accordance with applicable laws and may do so by following the instructions provided in the correspondence we sent to you communicating our decision. To appeal our decision regarding a data rights request, please email privacy@usga.org.
Nondiscrimination. We will not discriminate against you for exercising these rights, although some of the functionality and features previously available to you may change or no longer be available to you.
CONTACT US
If you have any questions about our privacy practices, please use the information in the Contact Us section of the Privacy Policy.