The USGA has teamed up with Academy Award-nominated actor and United Nations Environment Program Global Goodwill Ambassador Don Cheadle in an effort to increase the value of public golf to golfers, courses and communities throughout America.
Cheadle, an avid golfer with a passion for the game, recognizes that the long-term viability of the sport depends on strengthening the health of public golf, while finding ways for the game to operate in a more sustainable and environmentally-friendly manner.
“Growing up, I used to play public courses with my father, and I have some great memories of those rounds,” said Cheadle, a veteran of dozens of acclaimed movies and TV shows. “I want to make sure that future generations of golfers are able to have access to the same opportunities that I was able to benefit from.”
Cheadle will also serve as a U.S. Open brand ambassador, lending his esteemed voice and stature to showcase what makes the championship truly special.
Fox Sports viewers got a glimpse of the USGA’s relationship with the Oscar-nominated Cheadle with a 15-second U.S. Open tune-in advertisement that ran nationally during Sunday’s broadcast of the NFC Playoff game between the Saints and Vikings on Fox. It will continue with projects throughout the year, including the launch of the new U.S. Open brand campaign at the USGA’s Annual Meeting at the Pinehurst Resort in February.